Meet Cara + Hourie, founders of Spicy Goddess Blends
The Goddess Manifesto. Crafted with Intention.
Spicy Goddess Blends is founded by Cara and Hourie, two friends who bonded over cooking, hosting, and bringing people together over good vibes and great food. As a top selling brand at The Women Collective and an inspiring story, we couldn’t LOVE this brand anymore!
A brand that exemplifies goodness, Cara and Hourie love creating products and after so many years of building and creating products for others, they wanted to get back to their shared mission. We are so glad they did!
Q + A with Cara and Hourie
Your Story
Tell us the story behind your brand name? What does is represent to you?
With traditional spices and seasoning feeling tired, uninspiring, and failing to capture the excitement that cooking brings to everyday life, we knew we had to create Spicy Goddess Blends. Our products bring heat and magic into the kitchen without fuss or junk.
Uplift + Inspire with Purpose
The mission of The Women Collective is to uplift and inspire women with purpose. What does uplift mean to you personally and within your business?
We believe that good food has the ability to uplift your spirit, create community and connection. We hope that our blends help people uplift their meals and create moments of connection.
How does your brand help uplift your customers or community?
We believe that great flavor should never come with a compromise. That's why our blends are crafted exclusively with spices and herbs - no fillers, weird oils, or artificial anything. We hope to uplift people's everyday meals with our magic blends!
Who or what has uplifted you along your journey as an entrepreneur?
Hearing people's stories of easy hosting and simple healthy dinners using our blends uplifts us and feeds our souls.
What inspires your products and designs?
We've both always had food at the center of our lives. Gathering around food was always where there was joy and togetherness. Hourie’s parents and grandma were great home cooks and some of her favorite memories were helping them in the kitchen. Hourie’s love of food eventually led to a career in food. Starting as a chef and baker and then transitioned to innovation and strategy roles. Hourie has created delicious food and menus for some of the largest brands in food and beverage. Cara started out in CPG (consumer packaged goods) right out of university - wanting to make a true impact on people's daily lives. She searched for what this could look like but realized our lives are greatly impacted by the products we choose to put in our homes. This kicked off her 15-year journey in CPG from stocking shelves in grocery stores to running product strategy at some of the world’s largest brands.
Who are the women (or people) who have inspired you most in your life or career?
We've been incredibly fortunate to have mentors who've shown us that building a business is about staying true to your vision while being willing to learn and adapt. Entering this space, Hourie credits her Armenian background for having spice in her DNA. Everything we use in our blends are familiar flavors to her. An early and impactful moment for Hourie was with her mentor, Nancy Silverton. As a culinary legend - but she truly elevated Hourie's approach to food. Hourie is so grateful for her guidance and support. The CPG space can feel intimidating, but we've learned that authenticity resonates. When you're solving a real problem you've experienced yourself, that passion comes through in everything from your packaging to your customer conversations.
When do you feel most inspired in your day-to-day life?
We've both always had food at the center of our lives. Gathering around food was always where there was joy and togetherness. Food and togetherness inspire us more than anything.
What is the deeper purpose behind your brand beyond what you sell?
Wellness is a holistic journey that nurtures your mind, body, and spirit. It's built on the small, intentional choices you make every day, from cooking nourishing meals to moving your body, and from quiet self-reflection to sharing joyful moments with others. It's not about achieving perfection or following a strict diet. Instead, it's about making choices that leave you feeling vibrant and energized. For us, that means creating easy and delicious ways for you to nourish yourself and your family, even when life gets hectic. We believe that great flavor should never come with a compromise. That's why our blends are crafted exclusively with spices and herbs - no fillers, weird oils, or artificial anything. It's wellness you can feel good about, without sacrificing taste.
How do you stay connected to your “why,” especially during challenging seasons?
We're excited to keep proving that the food industry can be more inclusive, more vibrant, and more in tune with what people actually want. The spice aisle will never be dusty again! Our better-for-you spice blends are meant to unlock easy kitchen magic.
What impact do you hope your brand leaves on the world?
We want people to feel confident and at ease when making food for themselves or a crowd.
Real Talk
What has been your biggest challenge, and what did it teach you?
It has been really difficult for us to feed the social media machine. We love creating great products and brands, but we don't love being in front of the camera or editing videos. We've become hyper aware of what parts of the business we aren't great at.
What’s a piece of advice you wish you had when you first started?
Creating a wonderful product isn't enough, you must also feed the content machine. Social media is hard.
How do you define success today vs. when you first launched?
We are still trying to build awareness and spread the magic.
What does being part of The Women Collective mean to you?
We are so grateful to be included in The Women Collective. We believe women can do anything and hope to visit the shop one day!
How do you hope customers feel when they discover your brand in The Women Collective?
We hope they feel joy and inspiration, and our blends inspire them to whip up something easy, spicy, and special!
Rapid Fire
Coffee or Tea? Both
Morning Person or Night Owl? Morning
Current fave product you offer? Rowdy Ranch
A word you are living by right now? Patience
We are so grateful to feature Cara and Hourie of Spicy Goddess Blends as part of the Uplift + Inspire series at The Women Collective. Founded by two friends with a passion for bringing people together through food, Spicy Goddess creates globally inspired spice blends that make cooking approachable, flavorful, and fun. Their commitment to fostering connection, confidence in the kitchen, and meaningful conversations around the table is a beautiful reflection of what it means to build a business with purpose, authenticity, and heart. We’re honored to share their story and celebrate the impact of women supporting and uplifting one another through entrepreneurship.
At The Women Collective, we believe every product has a story — and every founder has a journey worth celebrating. Supporting women-owned businesses like Spicy Goddess Blends means supporting creativity, courage, and community. We are proud to share Cara and Hourie’s story and excited to continue uplifting the incredible women behind the brands that make our collective so special.
Ready to explore Spicy Goddess Blends?
Shop the collection online or in-store at The Women Collective to discover products designed to empower confidence, connection, and more. Be sure to follow along with @spicygoddessblends and @TheWomenCollective for more founder stories, new arrivals, and upcoming Uplift + Inspire features as we continue celebrating the amazing women behind the brands we love.
