Welcome to The Women Collective

The Women Collective didn’t start as a store - it started as a mission. Founded by Dr. Amelia Reigstad, PhD. our roots are in professional development, supporting women and organizations across North America in becoming stronger leaders and more effective communicators. Over time, that mission expanded into the curated retail experience you see today in downtown White Bear Lake, where we proudly showcase over 80 women-owned brands. The Women Collective is so much more than a retail store. We continue to offer professional development and training opportunities, serve as keynote speakers and moderators, and curate meaningful events and workshops designed to inspire and uplift women with purpose.

Join us and walk in the parade!

The Women Collective is excited to invite YOU to join us as we walk together in the Manitou Day Parade! This is more than a parade — it’s a celebration of community, connection, empowerment, and showing the next generation of girls what it looks like to take up space, support one another, and shine together.

Whether you’re a longtime supporter, local business owner, mama, daughter, friend, or future leader, we would love to have you be part of our float! Come dressed in bright, uplifting colors and bring your energy, smiles, and community spirit as we celebrate all things White Bear Lake and officially kick off summer!

Parade Date: Friday, June 19 at 6:30 p.m. More details to come.

Send us a message or stop into The Women Collective to join the fun! Let’s make this a beautiful representation of the incredible women and girls in our community.

Collections

From everyday favorites to seasonal finds and little rituals that make life feel brighter, our featured collections are curated to uplift, inspire, and celebrate every version of you. Whether you’re shopping for yourself or someone you love, there’s something meaningful waiting to be discovered.

Best Sellers - The community favorites everyone is loving right now. These tried-and-true picks are the most gifted, most talked about, and most added-to-cart items in the shop for a reason.

Summer Fun - Sunshine, weekends, lake days, girls’ trips, and everything in between. Shop playful essentials, colorful accessories, sweet treats, and feel-good finds made for soaking up summer.

Glow Up + Wind Down - Your reminder to slow down and pour back into yourself. Explore skincare, candles, cozy comforts, and everyday rituals designed to help you recharge, reset, and glow from the inside out.