About

Welcome to The Women Collective

The Women Collective didn’t start as a store - it started as a mission. Founded by Dr. Amelia Reigstad, PhD. our roots are in professional development, supporting women and organizations across North America in becoming stronger leaders and more effective communicators. Over time, that mission expanded into the curated retail experience you see today in downtown White Bear Lake, where we proudly showcase over 80 women-owned brands. The Women Collective is so much more than a retail store. We continue to offer professional development and training opportunities, serve as keynote speakers and moderators, and curate meaningful events and workshops designed to inspire and uplift women with purpose.

Our Mission, Vision & Core Values

  • Uplift

    To support women-owned businesses by uplifting their voice and creating opportunities for other women to shine.

  • Inspire

    To bring women together collectively through events, workshops, professional development opportunities and more.

  • Purpose

    To offer a platform to showcase incredible women-owned, product-based businesses while offering a retail experience that brings women joy and makes a positive impact in our community.

Meet Amelia

Amelia is the founder of The Women Collective and is a passionate advocate for uplifting and inspiring women through a variety of initiatives. As a professional speaker, author, and workplace facilitator, she enjoys sharing knowledge and creating an environment that encourages women and provides them with a platform and opportunity to shine.

Curating and bringing to life The Women Collective has brought her purpose and passion together and she's so excited to welcome you in!

Learn more here.