Collection: Jax Kelly

Founded in 2014, JaxKelly is a woman-owned brand based in San Diego, led by founder Kelly Decker and a small but passionate team. What started with Kelly handcrafting pieces in her apartment has grown into a modern brand carried by retailers nationwide—yet our heart remains rooted in small-batch care and meaningful design. From our cult-favorite Shower Affirmation Packs (one sells every 19 minutes) to our gold-plated jewelry, every product is designed to empower, uplift, and inspire daily rituals of confidence and connection.