Collection: YAWN

YAWN is a collection of safe, non-toxic makeup and skincare products for kids and tweens. We believe in creating gentle, age-appropriate, and accessible products that build confidence, spark joy, and encourage self expression. YAWN was designed to serve as Gen Alpha’s introduction to the world of makeup, skincare, and personal care. (Millennials, think of YAWN as an updated take on the Lip Smackers, Wet n Wild, and Claire's body glitter you loved as a kid.)